Breaking Boundaries: HONOR’s All-Scenario AI Strategy at MWC 2024


HONOR, the global technology brand, unveiled its groundbreaking all-scenario strategy at the Mobile World Congress 2024, showcasing a new era of AI-powered innovation. The highlight of the event was the global debut of the HONOR Magic6 Pro smartphone and the HONOR MagicBook Pro 16 AI PC, both equipped with cutting-edge AI technology aimed at revolutionizing user experiences.

George Zhao, CEO of HONOR Device Co. Ltd. emphasized the company’s commitment to delivering human-centric innovations tailored to address consumer needs in the rapidly evolving AI era.

HONOR Magic6 Pro

The HONOR Magic6 Pro introduces MagicOS 8.0, featuring a groundbreaking intent-based user interface and platform-level AI, offering users new multimodal interaction possibilities with their devices. Magic Capsule and Magic Portal enhance user productivity and simplify tasks across various applications, ensuring a seamless experience.

Furthermore, HONOR showcased inspiring AI applications such as LlaMA 2 and smartphone eye-tracking, demonstrating the potential for future technological advancements and human-device interactions.

The device’s AI-powered Falcon Camera System promises pro-grade sportography with improved capture speeds and clarity, ideal for capturing thrilling moments at sports events. The HONOR Magic6 Pro also boasts an industry-leading display with enhanced durability and well-being features.

Powered by the Snapdragon® 8 Gen 3 Mobile Platform, the HONOR Magic6 Pro delivers exceptional performance and efficiency, supported by advanced battery technology inspired by the electric vehicle industry.

HONOR Pad 9
HONOR MagicBook 16

Expanding its all-scenario experience, HONOR introduced the HONOR MagicBook Pro 16 AI-powered laptop and the HONOR Pad 9 tablet, designed for seamless cross-OS collaboration.

Additionally, HONOR teased the PORSCHE DESIGN HONOR Magic6 RSR, embodying the DNA of Porsche Design and offering a sleek, modern style.

The HONOR Magic6 Pro is available in Black and Epi Green, priced at 1,299 Euro (12+512GB), while the PORSCHE DESIGN HONOR Magic V2 RSR comes in Agate Grey, priced at 2,699 Euro (16GB+1TB).