Collaborations between video game companies and shoe companies are nothing new. There were Nike Playstation 4 Basketball Shoe, Nike PG2 and Vans x Nintendo featuring Donkey Kong, Duck Hunt, Super Mario and much more.
Coming June 2018, Sega will be collabrate with Puma releasing a Sonic The Hedgehog shoe; Puma x Sega RS-0 SONIC. This was confirmed through Sonic The Hedgehog official YouTube channel.
The teaser video were released few days ago and masked the design of the shoes. What we know it will be featuring the Sonic bright colors; Blue, Yellow, White & Red.