AVITA is the newest lifestyle tech brand from the US launches in Malaysia. AVITA is entering the Malaysian market for the first time by unveiling AVITA LIBER, a stylish range of laptops that combines performance with fashion.
“We are absolutely thrilled to launch our AVITA brand and the exciting range of AVITA LIBER here in Malaysia. This market is known to be one of the most prepared and open in embracing new lifestyle brands and latest technologies, hence, we are looking forward to introducing our fashion-forward and high-performance products to the Malaysian consumers. AVITA’s brand philosophy is to allow our customers to express themselves through technology, and we aim to do this with our vibrant LIBER range,” said Mr. Alex Chung, Chief Executive Officer of Nexstgo Company Ltd., the company that owns the AVITA brand.
Great performance meets everyday needs
The AVITA LIBER series delivers technology in trendsetting style suiting every possible personality. Built with design and ease of use in mind, the laptop is by default lightweight (from 1.37kg) and sports a sleek casing which measures 5mm at its thinnest point. The AVITA LIBER comes in two display sizes of 13.3” and 14” with a FHD (1920×1080) resolution. Battery life lasts up to 10 hours to accommodate everyday needs. AVITA LIBER is also equipped with a multi-functional USB-C port which supports quick charge, data transfer, and display connectivity. Two USB 3.0 ports are also available for connecting different devices and accessories to extend versatility. Last but not least, expect speediest online capabilities with its Bluetooth 4.0 and 802.11ac Wi-Fi.
Color Up Your Life
Consumers will be spoilt for choice with AVITA LIBER’s multi-colour and multi-functional range. Apart from featuring traditional metallic colours, AVITA LIBER also offers extensive bold and vibrant shades such as AVITA Purple, Urban Ruby, Angel Blue and more. Each lively colour allows customers to extend their unique personality while staying in trend. Customers can expect more colour options in the market throughout 2018.
Driving customisation with creativity
To further enhance its high degree of personalization, AVITA will be collaborating with local designers and design institutions to create and produce customized casing patterns. The company also plans to roll out a self-service customization platform later in 2018 which enables customers to create their own casing to reflect their personal fashion and style. This service aims to revolutionize the way consumers currently view electronic and tech gadgets by providing endless possibilities for customization for every personality.
AVITA will also launch a lineup of accessories to complement every lifestyle. The range includes notebook sleeves, a notebook backpack, carrying cases as well as computer peripherals such as a wireless mouse. The lineup of sleeves, backpack and the carrying case feature a water-repellent zipper, protecting what’s important. Blending functionality with creativity, the notebook sleeves feature digitally printed graphics and patterns and some prints will change seasonally.
Availability and launch promotions
The AVITA LIBER retails from RM1,799 to RM4,399 and will be available exclusively at Notebook Pro in Digital Mall, Petaling Jaya, Selangor starting from 10 February 2018. The AVITA LIBER range will also be sold at the AVITA Pop-up Store in Low Yat Plaza, Kuala Lumpur on 10 and 11 February 2018. More store openings are expected in March 2018. Further news and updates can be found on AVITA’s official website and Facebook page.
There will also be a Crazy Sale launch promotion on 10 February 2018 at Low Yat Plaza and Digital Mall. First 50 customers can purchase AVITA 13.3” Pentium 4GB RAM 128GB SSD laptop at only RM688 (Suggested Retail Price: RM2,299).