Samsung introduced a new purple color for its Samsung Galaxy S22, Bora Purple. The word “Bora” is the Korean word for purple and we designed the bright and eye-catching Bora Purple Galaxy S22 to evoke joy, spark creativity and embrace individuality.

“With its pastel and neutral tones, Bora Purple embodies optimism and a sense of calm. It will unfold your world with the power of choice,” said Sonia Chang, VP of Global Brand Marketing Group, MX Business at Samsung Electronics. “Whether you’re a K-pop star or a lifelong purple lover, the Galaxy S22 Bora Purple was made for you. We are excited to introduce Bora Purple, first for the S22 but also for exciting new Galaxy devices later this year.”

The Samsung Galaxy S22 in Bora Purple will be available for purchase starting 10th August 2022.

For more info: https://www.samsung.com/my/smartphones/galaxy-s22/