Samsung Display Co. Ltd. has unveiled its mirror and transparent OLED display in Retail Asia Expo 2015 in Hong Kong.
The event showcased the screens as ad billboards and as a virtual necklace stand. Samsung are in developing to integrate with Intel’s RealSense technology that can develop mirror display. Eg: Virtual fitting room made possible by the Intel technology’s 3D cameras and an automated library of stored perceptions. With it, customers are able to use the advanced mirror to see what clothing, jewelries or shoe look like on them before actual trying them on.
On other hand, Samsung plans to use its transparent OLEDs for interactive ads that will take advantage of Real Sense’s voice and gesture control capabilities. With these features it will enhance consumer-facing displays in car dealerships and other innovative signage applications in public information and transportation environments, as well as retail and hospitality/hotel locations.
Samsung claims that the Samsung Display’s Full HD Transparent OLED display planel has substantially higher color gamut, sharply increased transmittance and better clarity through a wider range of viewing angles as compare to conventional LCD alternative.
Samsung has a long legacy of leadership in technology innovation for digital signage, as well as for other applications, and we are now leading the next wave of digital signage advancement with our Mirror and Transparent OLED display solutions,” said Oseung Yang, vice president, Samsung Display Company. “We are very excited to help bring a new interactive dimension to the world of multi-channel shopping through the integration of our newest OLED displays with Intel® RealSense™ technology,