HUAWEI Consumer Business Group launched one of the most highly anticipated smartphones of the year yesterday – the HUAWEI Mate 10 Series. The brand new HUAWEI Mate 10 is set to change the way intelligent smartphones are viewed and bring an all-new intuitive, intelligent user experience to life with the new Kirin 970 chipset. Powered by Artificial Intelligence (AI), the HUAWEI Mate 10 will begin its pre-order sales in Malaysia from October 19 to 22, 2017.

Malaysia will be amongst the first in the world to debut the state-of-the-art HUAWEI Mate 10. Fans of the HUAWEI Mate 10 can start placing their order from October 19, 2017, until 23:59:59 on October 22, 2017. The all-new HUAWEI Mate 10 will retail at RM2,699 and is available in Mocha Brown and Black during the pre-order duration.

Early birds will receive an exclusive goodie bag worth up to RM999, which includes:

· One unit of Body Scale
· One unit of Mate 10 Premium Gift Box
· One unit of VIP Service Card which offers
   – Three (3) months one-on-one replacement for screen damage
   – One (1) year warranty, and
   – Warranty door-to-door delivery service

“The HUAWEI Mate 10 is a bold and exciting change to the way we connect and experience the world through AI-based enhancements and machine learning algorithms. By combining individual and collective intelligence for on-device AI, the new HUAWEI Mate 10 delivers real-time responses to users, including AI-powered Real-Time Scene and Object Recognition, and an AI Accelerated Translator,” Said Matthew Ng, Deputy Country Director, HUAWEI Consumer Business Group (Malaysia).

Designed to deliver a faster and more personalized mobile experience, HUAWEI introduced the world’s first Kirin AI processor inside the smartphone – the brand new Kirin 970. Driven by a dedicated Neutral Network Processing Unit (NPU), the HUAWEI Mate 10 is amongst the first devices to deliver 20 percent better performance and 50 percent greater energy efficiency for AI-related activities on-device.

With an all-new HUAWEI FullView Display, the HUAWEI Mate 10 features a stunning 5.9-inch screen with a 16:9 display, barely-there-bezel and HDR10 to support vivid colors. The iconic device features a 3D Glass Body, beautifully and symmetrically curved on all four sides for an ergonomic hold. The back of the devices features a reflective band design to highlight the New Leica Dual Camera.

Once again, HUAWEI has brought photography to life – rendering pictures almost close to real-life. This is made possible through the collaboration with Leica, featuring 12-megapixel RGB and 20-megapixel monochrome sensors, an Optical Image Stabilization (OIS), dual lenses with the world’s largest dual f/1.6 aperture, AI-powered Bokeh Effect and AI-powered Digital Zoom.

The photography experience becomes more intelligent with the new AI-powered Real-Time Scene and Object Recognition, which automatically selects camera settings based on the subject and environment. It also sports an advanced AI-powered Digital Zoom function with AI Motion Detection for clearer portraits and sharper pictures.

The HUAWEI Mate 10 packs a 4000mAh high-density battery with TÜV Safety Certified HUAWEI SuperCharge, featuring a smart battery management system that understands user behaviors and intelligently allocates resources to maximise battery life.

The HUAWEI Mate 10 comes with HUAWEI’s all-new EMUI 8.0, powered by Android™ 8.0. Features include a Smart Screen function for an intelligent split-screen interface to run two apps side by side and support for a full desktop experience – either mirroring or extending the smartphone display, while personal notifications, calls, and messages remain private.

For those who are looking to enhance their lifestyle with AI experiences, the pre-order can be made through Vmall at https://mate10preorder.vmall.my/, 3ex at https://3ex.com.my/preorder/huawei-mate-10, HUAWEI Experience Stores and Display Zones across the nation.

The HUAWEI Mate 10 shipment is targeted to arrive in-stores from October 28, 2017, and the Champagne Gold variant will be available for purchase in-stores.