Kingston Technology launched its “Built on Commitment” campaign across the Asia-Pacific (APAC) region. The campaign emphasizes Kingston’s core values of Performance, Quality, Reliability, and Service; pillars that continue to define its customer promise.
At the heart of the initiative is the “Commitment Squad,” a dynamic team of characters that personify Kingston’s dedication to empowering users. Whether you’re a creator, gamer, or innovator, the squad ensures you have the tools to succeed. Each member reflects a core Kingston value: blazing Performance, meticulous Quality, steadfast Reliability, and caring Service.
“The campaign is a reflection of who we are,” said Kevin Wu, VP of Sales/Marketing and Business Development for APAC. “Through the ‘Commitment Squad,’ we’re reinforcing our mission to support users as they break barriers and explore new possibilities.”
The campaign includes exclusive promotions and a full-scale digital rollout across the region. Users can follow Kingston’s Facebook page for the latest updates, offers, and activities tied to the “Built on Commitment” campaign.
Learn more: Kingston