Following its global debut in Dubai, HUAWEI has officially launched the HUAWEI Pura 80 series in Malaysia, introducing a new standard in smartphone photography and high-fashion design. The lineup includes the HUAWEI Pura 80 Pro and Pura 80 Ultra, blending cutting-edge imaging technology, intelligent features, and refined aesthetics for users who demand both style and performance.
At the heart of the Pura 80 Series is its groundbreaking camera system. The Pura 80 Ultra debuts the world’s first Switchable Dual Telephoto Camera system, seamlessly combining medium and super telephoto lenses within a single module for crisp, cinematic shots at any distance, even in low light. It also features a 50MP 1-inch Ultra Lighting HDR Camera with an industry-leading dynamic range, nearly matching professional cinema cameras.
The Pura 80 Pro, equipped with a 1-inch Ultra Lighting Camera and Ultra Lighting Macro Telephoto Camera, captures vibrant, detailed images even in challenging light, with up to 100x digital zoom and impressive macro capabilities.
Beyond photography, the series offers intelligent features like the AI Smart Controls Button for quick shortcuts, AI Noise Cancellation for clearer calls, and a vivid HUAWEI X-True Display with 3000 nits peak brightness. The Pura 80 Ultra comes with 2nd-Gen Crystal Armor Kunlun Glass, providing superior scratch and drop resistance, while both models support 100W SuperCharge and 80W wireless charging for reliable all-day use.
Malaysians can now pre-order the Pura 80 Series at HUAWEI Experience Stores, the official website, Shopee, Lazada, and the HUAWEI TikTok Shop, with prices starting at RM4,599. Early buyers will receive free gifts worth up to RM1,428, including the HUAWEI FreeBuds Pro 4 and one year of HUAWEI Care Plus. Additionally, customers purchasing any Pura 80 model from 2nd August to 31st December 2025 will stand a chance to claim exclusive prizes worth up to RM2,978 on a first-come, first-served basis.
The HUAWEI Pura 80 Series is now ready to redefine what a flagship smartphone can achieve in photography, intelligent features, and style for Malaysian users.