You didn’t think your phone screen was lacking until you saw something significantly better. That’s how perception works. Your brain adapts to what it sees every day. Dull colours become acceptable. Washed-out blacks seem fine. Brightness that strains your eyes at night? Just how phones are… until they’re not.
One experience can reset your entire standard.
We Often Settle Without Realising
Think of moments that redefine what “normal” feels like: your first time in business class, watching a film in IMAX, or slipping on noise-cancelling headphones and hearing silence. The Galaxy Z Series delivers one of those moments.
When you unfold a Galaxy Z Fold6 or Flip6, your visual expectations expand with it. Samsung didn’t just join the foldable phone movement; they pioneered it. Since debuting the concept in 2011, Samsung has led the way in transforming futuristic displays into real-world innovations.
Whether flipped open for daily convenience or fully unfolded for immersive viewing, the Galaxy Z Series reimagines the smartphone screen. Powered by dynamic AMOLED 2X displays, both devices feature 120Hz refresh rates and HDR10+ certified colour calibration. Brightness adjusts automatically based on your environment, keeping visuals crisp, vivid, and gentle on your eyes, whether you’re out in bright daylight or winding down at night.
Once you’ve experienced this level of display quality, it becomes your new baseline. Your eyes and brain won’t settle for less.
Seeing Changes Everything
What you’re experiencing is known as perceptual adaptation, a phenomenon where the brain adjusts to new sensory input. After just a short time with smoother scrolling, deeper contrast, and balanced lighting, older screens feel off. Colours look flat or overly saturated. Movement seems jittery. It’s not in your head, it’s your brain recognising what true quality looks like.
And you’ll start noticing the difference in everyday moments. Reading before bed? The screen is gentle on your eyes, thanks to adaptive brightness. Streaming your favourite show? Skin tones and shadows appear lifelike. Editing photos? What you see on screen is exactly what you’ll get in the final image.
This is what true colour accuracy feels like: subtle, natural, and effortlessly beautiful. Even better, it’s built to last. With adaptive refresh rates and power-efficient display tech, the Galaxy Z Series gives you up to 23 hours of video playback without compromising clarity.
Because what’s the point of beauty if it fades too quickly?
Beyond Better – It’s a New Standard
Samsung’s display leadership doesn’t stop at its own phones. As a global supplier of AMOLED and OLED panels, Samsung Display powers some of the most iconic smartphones on the market. But the Galaxy Z Series isn’t just built with Samsung displays, it’s built around them.
From the robust flex hinge to the protective glass, every element is designed to showcase the screen at its best. Whether multitasking on the Galaxy Fold’s large canvas or using the hands-free camera on the Galaxy Flip, you’re experiencing the display exactly how it was meant to be.
Samsung is also pushing boundaries with next-gen technologies like rollable displays, which expand on demand, and sensor OLED, which embeds biometric sensors directly into the screen, no separate modules required. These innovations signal a future where displays are not only seen, but felt.
And durability remains central. Some Samsung screens have even proven resilient under extreme conditions, including rare reports from conflict zones where the screen absorbed impact that could’ve caused serious harm. These moments underscore the strength behind Samsung’s design philosophy.
Experience the Next Galaxy
From now until 9th July 2025 at 9:59 pm, register your interest and receive a RM50 voucher to pre-order the next Galaxy device. You’ll also have the option to purchase a Samsung Registration Plus voucher for just RM10, unlocking an additional RM210 voucher to use at launch.
Embrace the AI Lifestyle
Registered participants can also join the My AI Lifestyle Contest for a chance to win amazing AI-powered prizes. Here’s how:
- Comment and answer the contest question on Samsung Malaysia’s official Facebook, Instagram, TikTok, or X account.
- Use the hashtags #GalaxyUnpacked and #MyAILifestyle.
- Make sure you’re following Samsung Malaysia’s social media (X, Facebook, Instagram, and TikTok) and that your account is public.
Prizes Include:
- 65-inch Neo QLED 4K Samsung Vision AI Smart TV
- 280W Bespoke AI Jet Lite Vacuum Cleaner
- 594L Bespoke AI Refrigerator with LCD
- 25KG Bespoke AI Front-load Washer
- Galaxy Tab S6 Lite
A Display You Don’t Just See — You Feel
The Galaxy Z Series isn’t just about more pixels or clever form factors. It’s about a deeper kind of innovation, one that engages your senses and redefines your expectations.
Because once you unfold that screen, good enough will never be good enough again.
Register your interest here: https://www.samsung.com/my/unpacked
Stay tuned on the Samsung Malaysia Newsroom for all teasers, updates, and announcements leading up to Unpacked 2025.
This feature story is brought to you by Samsung Malaysia