TCL has officially launched its first-ever brand store in Malaysia at Sunway Pyramid. Partnering with local retail specialist Vivid Concepts, the new store is designed to bring TCL’s latest technology directly to consumers, offering a hands-on experience with its range of innovative products.
The store features interactive zones where visitors can explore and test TCL’s latest offerings. This includes the flagship 115” 115C7K Premium QD-Mini LED TV with all-domain halo control and CrystGlow HVA panel, available in multiple sizes. Also showcased is the 98C8K Premium QD-Mini LED TV, combining advanced display technology with Bang & Olufsen audio for a top-tier viewing experience. Gaming enthusiasts will appreciate the 144 Hz refresh rate and TCL Game Master features on both the C7K and C8K models. The store also presents TCL’s latest home appliances, such as the FreshIN 3.0 air conditioner with offline voice control and energy-saving features, a Free Built-IN refrigerator, and the TWD105-C31DG washer dryer powered by a direct drive inverter motor.
To celebrate the launch, in-store promotions starting from RM699 are available from 30th May to 2nd June 2025.
This store opening marks a key milestone in TCL’s growth strategy in Malaysia, with a second outlet set to open at IOI Mall Puchong on 7th August 2025. TCL aims to continue enhancing the retail experience through strong partnerships and expanded local presence.